Power of Promotion

The power of promoting a cause starts with a story. The story of Glory Gensch and her three cousins is one of which can touches lives, stop and make people think, and impact the way people perceive the notion of ordinary young people leading normal lives without the knowledge of the possibility that cancer could be present, growing, and having an undetected significance on their body and health. Sharing Glory’s story and promoting the RACE credo throughout the country via Web Site, RACE Events, GloBands, T-shirts, Brochures, and partnerships with other organizations is a powerful marketing tool and just the beginning of the “Trigger” effect of what happens when word of mouth and dedication combine to help spread the story and relay the message to others around the world.

Waiting Room Initiative

The RACE Charities Waiting Room Initiative is a program managed by RACE with the goal of distributing RACE Awareness brochures to the waiting rooms of potentially hundreds of doctors’ offices throughout the country. RACE needs volunteers in many different regions and cities to help us contact and distribute RACE awareness brochures to physicians (especially family phisicians) for the purpose of making the brochures available and on display in waiting rooms for patients to read. The purpose of the brochures are two-fold: (1) to make patients aware of the importance of understanding the nature of genetic-based cancer in regard to his/her own family tree; and (2) to hopefully help ensure that the physicians are indeed inquiring as to the ages and types of cancer which has been directly present in the patients family. The combination of those two initiatives should get patients to stop and think about their own family lineage of cancer as well as the symptoms he/she is being treated for and the basis of such treatments possibly being linked to cancer, no matter how remote or impossible it might seem at the time.

The RACE Charities’ founders and participants strongly believe that if the RACE promotions, events, and Waiting Room Initiatives help save the life of just one person, then it is well worth the work and dedication along the way.

In Glory's words-

If just one life is saved, the sacrifices we all make will be worth it.

-Glorianna Gensch (June 2007)